26 May 2020

The Vanier College Case Competition is an inter collegial marketing case competition involving colleges from across the country since 2006. In this competition, teams are made up of three students who are given three hours to analyze a business problem and create a viable marketing plan. Afterwards they have twenty minutes to present their marketing strategy in front of a panel of judges and peers and invited guests..

Bell Media ratings for CTV, CTV Two and TSN plummeted 39 per cent to an average audience of 4.47 million viewers for the National Football League big game on Sunday, down from 7.32 million on CTV in 2016, Bell spokesman Scott Henderson said in an email. Ads on the FOX broadcast with commercials targeted at a Canadian audience, a practice called simultaneous substitution or simsub. Viewers apparently flocked to FOX instead of sticking to local ads on their local broadcast.the outcome we predicted despite our efforts to mitigate the audience loss, and the support of the Canadian companies that stepped up to advertise on the domestic broadcast, Henderson said.

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