Shahzad YounasвЂ™s Muslim app that is dating 15,000 partners meet and obtain hitched. He informs Amelia Heathman about contemporary love
The expression goes: вЂMuslims donвЂ™t date, we marryвЂ™,вЂќ claims Shahzad Younas, creator and CEO of this Muslim matching app Muzmatch. вЂњItвЂ™s a generalised expression but it strikes the nail in the mind. If IвЂ™m fulfilling a lady, weвЂ™re both reasoning, is this individual wedding product?вЂќ
Muzmatch is oftentimes dubbed the Muslim Tinder but Younas is certainly not therefore satisfied with the contrast. It makes use of some typical structures that are dating-app such as for example swipes and likes, but alternatively of targeting casual hook-ups it’s all about assisting Muslims find anyone to marry.
Numerous Muslims are required to marry young and also to somebody of this faith that is same. Choices consist of using a matchmaker, which computer technology graduate Younas defines as вЂњlike getting your CV passed aroundвЂќ to get a suitable partner. Therefore it ended up being back 2014, after hearing their friends swap tales about dating battles, which he made a decision to produce an application that will make the dating process more вЂњhalalвЂќ вЂ” acceptable in religious legislation.
Younas quit their work as a good investment banker and invested half a year working 18-hour times to produce Muzmatch inside the room. Six months after establishing, the software had produced its very very very first wedding.
вЂњA few got in touch to express вЂthank you, we got hitched due to your appвЂ™. I happened to be like, OK, this is certainly real,вЂќ he said. The outcome talk on their own: Muzmatch has several . 5 million people plus some 15,000 partners have hitched after fulfilling upon it.
It produced title for it self outside of the Muslim community as a result of an advertisement campaign that went from the Tube this past year featuring Lionel Richie singing: вЂњHalal, will it be me youвЂ™re hunting for?вЂќ The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so itвЂ™s no wonder the big dating companies have come knocking in terms of competitors.
Younas wonвЂ™t mention who, but states he has turned them straight straight straight down everytime. вЂњWeвЂ™re for a objective to transform how Muslims across the world think of marriage, and obtain married.вЂќ
Lots of work switches into making sure Muzmatch is just a space that is safe Muslims to talk and fulfill on line. In 2016, the working platform introduced selfie verification to make certain everybody regarding the software is whom they state these are generally. The business features a united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone show up in conversations regarding the application, such as for example a member of family, as per an Islamic principle that whenever unmarried gents and ladies chat a alternative party should show up. Users may also guarantee they’ve no profile image to their account or details such as for instance their name that is full they may be as personal online as you can. вЂњItвЂ™s about comprehending that Muslims are incredibly diverse and then we donвЂ™t like to force individuals down a road that is particular. You want to function as the safe room and offer top-level privacy to your users,вЂќ says Younas.
Security is vital for any other reasons. вЂњWe get lots of EDL kinds and people that are right-wing that you great deal of abuse вЂ” putting up Bin Laden images and all sorts of that variety of stuff,вЂќ claims Younas. вЂњThe positive thing is they get spotted quickly and eliminated and we also can block those users in a permanent method.вЂќ Regarding the upside, Muzmatch comes with non-Muslims registering since they are interested in learning the faith, such the man that is 50-plus changed into Islam after fulfilling some body from the software. вЂњThe human being tales can be pressing. WeвЂ™re wanting to tread that type of being open but equally being faithful to our community. ItвЂ™s a line that is tricky walk down but We think weвЂ™ve nailed it.вЂќ
Therefore whatвЂ™s next? The start-up has accomplished profitability compliment of its premium paid-for tier nevertheless the next phase is to keep to boost the software and its own features, and expand the group as well as its reach. вЂњPurely on a figures foundation, one-fifth around the globe is Muslim,вЂќ claims Younas. вЂњOn top of this, we estimate there are about 400 million Muslims that are solitary and qualified. We glance at that, and weвЂ™ve not really produced dent.вЂќ
To aid Muzmatch with its objective, the start-up has now announced the close of a huge show A capital round for $7m. Investors included respected Silicon Valley-based accelerator Y Combinator вЂ“ Younas participated within the programme back 2017 вЂ“ also as Luxor Capital.
“Shahzad has plainly made a thing that individuals want,” claims Tim Brady, someone at Y Combinator. “He is really a founder that is resourceful happens to be hearing their users as well as in the method has continued to develop an excellent solution for the Muslim community, in a fashion that main-stream organizations have actually didn’t do.”
Beyond bringing individuals together, Younas additionally desires to alter attitudes into the Muslim world to ensure that marriage is approached in a contemporary means. вЂњMy vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind вЂ” and it also feels as though a clear, non-taboo action to take,вЂќ he states. вЂњI always think Muslims are five years behind the main-stream, particularly when it comes down to technology. Now it is time in order for them to get caught up mail order wives.вЂќ