1 December 2020

Muzmatch: the dating application changing the way in which Muslims find love

Shahzad Younas’s Muslim app that is dating 15,000 partners meet and obtain hitched. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO of this Muslim matching app Muzmatch. “It’s a generalised expression but it strikes the nail in the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual wedding product?”

Muzmatch is oftentimes dubbed the Muslim Tinder but Younas is certainly not therefore satisfied with the contrast. It makes use of some typical structures that are dating-app such as for example swipes and likes, but alternatively of targeting casual hook-ups it’s all about assisting Muslims find anyone to marry.

Numerous Muslims are required to marry young and also to somebody of this faith that is same. Choices consist of using a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to get a suitable partner. Therefore it ended up being back 2014, after hearing their friends swap tales about dating battles, which he made a decision to produce an application that will make the dating process more “halal” — acceptable in religious legislation.

Younas quit their work as a good investment banker and invested half a year working 18-hour times to produce Muzmatch inside the room. Six months after establishing, the software had produced its very very very first wedding.

“A few got in touch to express ‘thank you, we got hitched due to your app’. I happened to be like, OK, this is certainly real,” he said. The outcome talk on their own: Muzmatch has several . 5 million people plus some 15,000 partners have hitched after fulfilling upon it.

It produced title for it self outside of the Muslim community as a result of an advertisement campaign that went from the Tube this past year featuring Lionel Richie singing: “Halal, will it be me you’re hunting for?” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.

Younas won’t mention who, but states he has turned them straight straight straight down everytime. “We’re for a objective to transform how Muslims across the world think of marriage, and obtain married.”

Lots of work switches into making sure Muzmatch is just a space that is safe Muslims to talk and fulfill on line. In 2016, the working platform introduced selfie verification to make certain everybody regarding the software is whom they state these are generally. The business features a united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone show up in conversations regarding the application, such as for example a member of family, as per an Islamic principle that whenever unmarried gents and ladies chat a alternative party should show up. Users may also guarantee they’ve no profile image to their account or details such as for instance their name that is full they may be as personal online as you can. “It’s about comprehending that Muslims are incredibly diverse and then we don’t like to force individuals down a road that is particular. You want to function as the safe room and offer top-level privacy to your users,” says Younas.

Security is vital for any other reasons. “We get lots of EDL kinds and people that are right-wing that you great deal of abuse — putting up Bin Laden images and all sorts of that variety of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated and we also can block those users in a permanent method.” Regarding the upside, Muzmatch comes with non-Muslims registering since they are interested in learning the faith, such the man that is 50-plus changed into Islam after fulfilling some body from the software. “The human being tales can be pressing. We’re wanting to tread that type of being open but equally being faithful to our community. It’s a line that is tricky walk down but We think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability compliment of its premium paid-for tier nevertheless the next phase is to keep to boost the software and its own features, and expand the group as well as its reach. “Purely on a figures foundation, one-fifth around the globe is Muslim,” claims Younas. “On top of this, we estimate there are about 400 million Muslims that are solitary and qualified. We glance at that, and we’ve not really produced dent.”

To aid Muzmatch with its objective, the start-up has now announced the close of a huge show A capital round for $7m. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated within the programme back 2017 – also as Luxor Capital.

“Shahzad has plainly made a thing that individuals want,” claims Tim Brady, someone at Y Combinator. “He is really a founder that is resourceful happens to be hearing their users as well as in the method has continued to develop an excellent solution for the Muslim community, in a fashion that main-stream organizations have actually didn’t do.”

Beyond bringing individuals together, Younas additionally desires to alter attitudes into the Muslim world to ensure that marriage is approached in a contemporary means. “My vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind — and it also feels as though a clear, non-taboo action to take,” he states. “I always think Muslims are five years behind the main-stream, particularly when it comes down to technology. Now it is time in order for them to get caught up mail order wives.”

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